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2016 DTC Hall of Fame Inductees


DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its eighth annual class of inductees into the DTC Hall of Fame. The 2016 class will be honored live at an induction ceremony sponsored by Context Media:Health at the Boston Sheraton in Boston, MA as part of DTC Perspectives’ 2016 DTC National Conference. (Separate tickets are also available.)

“ContextMedia:Health is excited to partner with the DTC Perspectives to recognize the 2016 National Hall of Fame honorees. We are delighted to celebrate the pioneers and leaders who have for many years helped to push things forward in our industry. As we continue to innovate and explore how brands can best empower patients to manage their health along the care continuum, we look to these honorees to help pave that path,” says Ashik Desai, EVP of Business Growth at Context Media.

This year’s inductees are:

Sharon DeBacco, VP Product Promotion & Communication, Ironwood Pharamaceuticals

Benjamin Versh

Benjamin Versh, Director, Media, Pfizer Inc.

Mike Rutstein

Mike Rutstein, Founder and CEO, STRIKEFORCE Communications

Augé Reichenberg, EVP, Executive Creative Director, McCann HumanCare

The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and their Advisory Board, a select group of industry experts who serve as counsel.

“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”

As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 19th presented by Context Media:Health with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website,, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.

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About DTC Perspectives, Inc.
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC Perspectives Magazine and the monthly DTC in Focus e-newsletter, and several leading conferences, including the flagship event, the DTC National.

For content inquiries:
Scott Ehrlich
770-302-6273 x101

For partnership opportunities:
John Woodbridge
770-302-6273 x105