2012 Advertising Awards

2012 DTC National Advertising Award Winners Honored

DTC Perspectives, Inc., the leading conference, training and  publishing company for direct-to-consumer (DTC) marketing, announced the winners of  the 12th annual DTC National Advertising Awards, held  in conjunction with the DTC National Conference, April 10-12, in Washington DC  The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by OptumInsight and Univision, on the night of April 11, at the JW Marriott Hotel in Washington, DC.

Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across ten categories.  For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2012 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and scores from an independent expert panel of judges.

The Winners are…

This year’s judging panel included: Mark Einhorn of MarketView Research, Monique Levy of Manhattan Research, Fariba Zamaniyan of TRA Global, Deborah Dick-Rath of SymphonyAM, Fred Church of Ipsos, Frank Chipman of Lieberman Research Worldwide and Jon Swallen of Kantar Media. For more information about the DTC National Advertising Awards please visit the 2012 DTC Advertising Awards Website.

Congratulations to all of this year’s winners!

About
OptumInsight combines unparalleled data assets, online tools, and scientific expertise with innovative market intelligence to provide pharmaceutical, biotechnology, and medical device companies with a full range of integrated services and solutions that support sales and marketing activities.  We can help you go to market more quickly, efficiently, and cost effectively while helping you make gains in market share, competitive advantage, and return on investment with our exclusive patient level information database of millions of individuals.  Look to OptumInsight for information that can help you formulate the strategies that are essential to realizing the full potential of your brands.

About
Univision is the leading media company serving Hispanic America. Our portfolio includes 2 national TV networks: Univision, one of the top 5 networks in the country, and TeleFutura. We also offer 7 cable networks, more than 130 local TV and radio stations and Univision.com, the most visited Spanish-language website. On the consulting side, we work with clients and agencies to develop and execute their strategies to drive sales with Hispanics. We serve healthcare marketers in the areas of Strategy, Research and Consumer Insights, Marketing and Media Services and Measurement and have worked with brands including Cymbalta, Diovan, Exelon Patch.

About the DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year’s DTC National was held April 10 – 12, 2012 at the JW Marriott Hotel Washington DC.